# Taskbase > Taskbase makes Coach, an AI sales coach for B2B revenue teams. It combines a company's Revenue Playbook with real customer and deal context to prepare reps for meetings, coach their skills after every call, draft follow-ups and CRM updates, and turn new objections into playbook suggestions that a sales leader approves. Key facts: - Reps use the coach in Slack, Microsoft Teams, Google Chat or the Taskbase web app; there is no new tool to learn. - Pricing: €199 per sales rep per month for teams of up to 50 reps; custom pricing above 50 reps. A free two-week trial with full product access is available. - Taskbase AG is based at Zahnradstrasse 22, 8005 Zürich, Switzerland. Security, privacy, sub-processors and contract documents are published at https://trust.taskbase.com. - The site is in English; most pages also exist in German under https://taskbase.com/de. ## Product and company - [Coach](https://taskbase.com/coach): The product: a sales coach in Slack, Microsoft Teams, Google Chat and the web app that prepares meetings, coaches reps after every call, handles follow-up and keeps the sales playbook current. - [Pricing](https://taskbase.com/pricing): Plans, prices and the plan comparison. - [Use cases](https://taskbase.com/product-cases): How teams use Taskbase: sales enablement, enterprise learning and educational publishing. - [Company](https://taskbase.com/about-taskbase): Mission, story and team. Taskbase is an ETH Zürich spin-off. - [Careers](https://taskbase.com/careers): Open roles. - [Book a call](https://taskbase.com/book-a-call): Schedule a demo with the Taskbase sales team. - [Contact](https://taskbase.com/contact): Contact form; email support@taskbase.com. ## Case studies - [How SignalFisher Cut Sales Onboarding Time by 50% With Taskbase](https://taskbase.com/case-studies/how-signalfisher-cut-sales-onboarding-time-by-50-with-taskbase): SignalFisher needed to onboard several new Account Executives quickly, but had no formal sales playbook in place. With Taskbase, the team created its first sales playbook in just a few hours and turned it into an AI-powered onboarding and coaching experience. New reps were proactively trained on the playbook and received continuous feedback on their real sales calls. The result: onboarding time dropped by 50%, from eight weeks to four. - [How blp Accelerated Sales Hiring and Reduced Ramp Time with an AI-Driven Sales Coach](https://taskbase.com/case-studies/blp): blp, a Zurich-based software company with strong growth ambitions, needed to rapidly expand its sales organization while maintaining high performance standards. The company faced the challenge of hiring dozens of sales representatives, onboarding them faster, and ensuring consistent training across the team. Together with Taskbase, blp implemented an AI-powered onboarding and sales coaching system embedded directly into the sales workflow. The result was faster hiring, accelerated ramp-up for new reps, and a scalable coaching infrastructure that supports a rapidly growing sales team. - [How Crewmeister Increased Sales Conversions by Over 30% and Reduced Coaching Overhead with an AI Sales Coach](https://taskbase.com/case-studies/crewmeister): Crewmeister, a provider of workforce time-tracking software, had built a structured sales playbook that initially improved conversion rates significantly. However, maintaining these improvements required intensive coaching from sales managers, consuming substantial time and resources. Taskbase implemented a centralized, self-updating playbook and an AI-driven sales coach integrated into Microsoft Teams. The system reinforced best practices daily, sustained performance gains, and increased conversions even further while reducing manual coaching effort. - [How vhw Strengthened Long-Term Learning Retention in Municipal Training Programs with Taskbase](https://taskbase.com/case-studies/vhw): The vhw – Bundesverband für Wohnen und Stadtentwicklung e. V. is a German association that provides professional training for employees in municipalities across the country. With tens of thousands of participants each year, the organization sought new ways to ensure that learning from its courses would be retained over time. By integrating Taskbase into its digital learning environment, vhw introduced a personalized learning assistant that helps participants repeat and reinforce key concepts. The result is a more effective and engaging learning experience that supports long-term knowledge retention in demanding subject areas. - [How Helvetia Strengthened Service Quality Across 50,000 Monthly Calls with AI-Powered Microlearning](https://taskbase.com/case-studies/helvetia): Helvetia’s Service Center handles around 50,000 customer inquiries per month across three national languages and English. As the first and often only touchpoint with customers, service quality directly impacts retention and brand perception. Facing ongoing staff turnover, product updates, and the need for continuous training beyond onboarding, Helvetia implemented a digital microlearning assistant integrated into Microsoft Teams. The result: high voluntary adoption, faster knowledge updates, and a scalable learning environment embedded into daily work. ## Blog - [AI Coach vs. AI Assistant vs. AI Agent: What’s the Difference in Sales?](https://taskbase.com/blog/ai-coach-vs.-ai-assistant-vs.-ai-agent-what%E2%80%99s-the-difference-in-sales): What is the difference between an AI coach, AI sales assistant and AI sales agent? Learn how each works and why the future of sales AI combines coaching with execution. - [The JOLT Effect: Four Sales Skills I Would Train Before Almost Anything Else](https://taskbase.com/blog/the-jolt-effect-four-sales-skills-i-would-train-before-almost-anything-else): The JOLT Effect explains why customers often choose no decision over buying. Here are four practical sales skills that help reps reduce indecision, guide buyers and move B2B deals forward. - [The Real Skill Behind Being a Good Closer](https://taskbase.com/blog/the-real-skill-behind-being-a-good-closer): Most sales reps don't struggle with closing. They struggle with asking direct questions. The best closers are usually the people who never stopped doing discovery. - [AI Sales Coach vs Claude Code: Should You Build or Buy?](https://taskbase.com/blog/ai-sales-coach-vs-claude-code-should-you-build-or-buy): Generating outputs is easy. Building an AI sales system that reps actually trust and use is much harder. - [The Sales Playbook Is No Longer a Document: How AI Sales Coaching Changes Sales Enablement](https://taskbase.com/blog/the-sales-playbook-is-no-longer-a-document-how-ai-sales-coaching-changes-sales-enablement): Modern sales playbooks are evolving from static documents into AI-powered execution systems. Learn how AI sales coaching, automation, and live enablement are changing B2B sales teams. - [How I Use Value Workshops to Shorten Enterprise Sales Cycles](https://taskbase.com/blog/how-i-use-value-workshops-to-shorten-enterprise-sales-cycles): A practical guide to using value workshops to shorten enterprise sales cycles. This article breaks down how to structure workshops, align stakeholders, prioritize use cases, and build a strong business case—while showing how modern AI sales coaching can improve execution. - [Recording Tools vs. AI Sales Coach: Why This Category Is About to Break](https://taskbase.com/blog/recording-tools-vs.-ai-sales-coach-why-this-category-is-about-to-break): Most recording tools like Gong or Fireflies analyze sales calls—but they don’t improve rep behavior over time. This article explains the key differences between recording tools and an AI sales coach, and why the future of sales enablement is shifting toward real-time coaching, skill tracking, and execution-driven AI systems. - [Taskbase vs. AI Roleplay Tools: Training Confidence vs. Driving Performance](https://taskbase.com/blog/taskbase-vs.-ai-roleplay-tools-training-confidence-vs.-driving-performance): AI sales roleplay vs AI sales coach: Learn the key differences between training tools like Hyperbound and continuous coaching platforms like Taskbase—and which one improves sales performance. - [Taskbase vs. Sales Enablement Platforms: Learning Systems vs. Performance Systems](https://taskbase.com/blog/taskbase-vs.-sales-enablement-platforms-learning-systems-vs.-performance-systems): Sales enablement platforms like Highspot and Seismic focus on training and certification. This guide compares them to AI sales coaching tools like Taskbase—and explains which actually improves sales performance. - [When AI in Sales Stops Being a Tool and Starts Doing the Job](https://taskbase.com/blog/when-ai-in-sales-stops-being-a-tool-and-starts-doing-the-job): AI in sales is no longer experimental. This article explains how AI sales coaches, AI sales tools, and a modern sales enablement approach are transforming daily workflows—from follow-ups to coaching to deal execution—and why the sales playbook is becoming a living system. - [Multi-Threading in Sales: How to Reach Decision Makers and Win Complex Deals](https://taskbase.com/blog/multi-threading-in-sales-how-to-reach-decision-makers-and-win-complex-deals): Most B2B deals don’t fail because of bad demos—they fail because only one stakeholder is involved. This article explains how multi-threading helps you reach decision makers, reduce risk, and shorten the sales cycle by building real internal alignment. - [AI Hype vs. SaaS Reality: Why Companies Still Shouldn’t Build Everything Themselves](https://taskbase.com/blog/ai-hype-vs.-saas-reality-why-companies-still-shouldn%E2%80%99t-build-everything-themselves): AI development tools make it easier than ever to build software—but that doesn’t mean SaaS is dead. This article explains why the AI hype around “building everything internally” often leads companies in the wrong direction, and why specialized AI software—like AI sales coaching tools, AI tutors, and modern sales enablement platforms—remains essential. - [A Practical Guide to Sales and Qualification Methodologies](https://taskbase.com/blog/a-practical-guide-to-sales-and-qualification-methodologies): A practical overview of the most important sales and qualification methodologies—including MEDDICC, BANT, and Challenger—and how modern B2B sales teams can apply them effectively within today’s sales process and AI-supported sales environments. - [SPICED in the Real World: A Practical Guide for B2B Sales Discovery](https://taskbase.com/blog/spiced-in-the-real-world-a-practical-guide-for-b2b-sales-discovery): SPICED (Situation, Problem, Impact, Critical Event, Decision) has become one of the most widely used frameworks for B2B SaaS sales discovery. But how well does it actually work in real deals? In this article, Patrick Trümpi explains how he uses SPICED in sales conversations, why he rarely starts with “Situation,” and why the framework alone is not enough to qualify complex enterprise deals. The result is a practical guide to running better discovery conversations and understanding where urgency and decision dynamics really come from. - [BANT in Context: History, Buyer Journey, Order — and Why the Acronym Still Matters (and Often Doesn’t)](https://taskbase.com/blog/bant-in-context-history-buyer-journey-order): BANT is one of the oldest sales qualification frameworks — but does it still work in modern B2B and AI-driven sales environments? This deep dive explores the history of BANT, its fit with the buyer journey, and why Budget, Authority, Need, and Timeline often misalign with outbound and complex AI sales software deals. - [A Smarter Way to Use SPIN in Modern B2B Sales](https://taskbase.com/blog/a-smarter-way-to-use-spin-in-modern-b2b-sales): And what it has to do with trust, qualification, and AI for sales - [The Objection Playbook That Writes Itself: How Modern Sales Teams Turn Calls into Coaching](https://taskbase.com/blog/the-objection-playbook-that-writes-itself-how-modern-sales-teams-turn-calls-into-coaching): How to separate objections from questions, the five objections that kill most deals, scripts that work in cold calls, and how a self-updating playbook plus an AI sales coach turns real call insights into daily coaching. - [AI Sales Coaching: What It Is – and What It Is Not](https://taskbase.com/blog/ai-sales-coaching-what-it-is-and-what-it-is-not): What is AI sales coaching—and what is it not? This article breaks down the difference between call analytics dashboards and real AI sales coaching that drives measurable behavioral improvement in B2B sales teams. - [The challenges Taskbase addresses for Sales Leaders and Enablement](https://taskbase.com/blog/the-challenges-taskbase-addresses-for-sales-leaders-and-enablement): Most sales teams don’t struggle with activity — they struggle with skill. Despite thousands of dollars spent per rep each year on external coaching, sales kickoffs, and enablement programs, behavior rarely changes in a lasting way. Coaching is episodic, playbooks are static, and enablement teams are stretched too thin to provide continuous development. This article explores why traditional sales coaching fails structurally, why expensive training often delivers low ROI, and how proactive, AI-driven coaching embedded directly into daily workflows can finally connect strategy, skill development, and execution at scale. - [Discovery That Doesn’t Feel Like Discovery](https://taskbase.com/blog/discovery-that-doesn%E2%80%99t-feel-like-discovery): Most sales discovery questions feel like interrogations. Learn how to run natural discovery conversations that strengthen your sales process, improve objection handling, and shorten the sales cycle. - [Are You Handling Objections or Questions?](https://taskbase.com/blog/are-you-handling-objections-or-questions): Most reps confuse objection handling in sales with answering buyer questions. This guide explains the difference, how to protect trust during sales discovery, and how AI sales coaching can improve real conversations. - [Why Call Recordings are not Sales Coaching](https://taskbase.com/blog/why-call-recordings-are-not-sales-coaching): AI call recording tools have transformed how sales teams capture and analyze conversations. But insights alone don’t automatically lead to better performance. This article explores the difference between recording platforms and AI-driven coaching systems, and explains where conversation intelligence ends and structured skill development begins. It highlights how a coaching layer on top of call data can drive consistent improvement, proactive guidance, and a living sales playbook that actually shapes behavior. - [MEDDICC in Enterprise Sales: From CRM Checkbox to Real Deal Qualification](https://taskbase.com/blog/meddicc-in-enterprise-sales-from-crm-checkbox-to-real-deal-qualification): A practical guide to MEDDICC in enterprise B2B sales. Learn how to qualify complex deals, build real champions, reach decision makers, and reduce risk using a structured sales process supported by modern AI sales tools and sales enablement systems. ## Optional - [Trust center](https://trust.taskbase.com): security, privacy, sub-processors and the terms, DPA and TOM as documents. - [Terms of service](https://taskbase.com/terms-of-service) - [Privacy policy](https://taskbase.com/privacy-policy) - [Imprint](https://taskbase.com/imprint)