blp, a Zurich-based software company with strong growth ambitions, needed to rapidly expand its sales organization while maintaining high performance standards. The company faced the challenge of hiring dozens of sales representatives, onboarding them faster, and ensuring consistent training across the team. Together with Taskbase, blp implemented an AI-powered onboarding and sales coaching system embedded directly into the sales workflow. The result was faster hiring, accelerated ramp-up for new reps, and a scalable coaching infrastructure that supports a rapidly growing sales team.