Product insights
Features, use cases, win and loss reasons and gaps, aggregated from all calls.
For Product Management
Hear what the market says, from every sales call.
Taskbase aggregates what customers ask for, which features and use cases come up, why you win and lose, and which objections nobody can handle. And when you launch, it turns the release into positioning reps use within days.
Customer research / Sales + Customer Success
What customers are asking for.
Separate customer pull from seller positioning. Follow the jobs, friction and alternatives behind product decisions, with the original call evidence.
Rolling readable-call cohortVerified call coverage
100 / 100 calls
72 distinct identified accounts
29 Sept — 20 Oct
OverviewUse-case trendsObjectionsCompetitive patternsCall registerCoverage & sources
Demand over timeIndependent buyer asks · weekly rate within these 100 calls
Call-deduplicatedOffline modeMulti-day routesFuel card integration
Partial boundary weeks. Rates describe the selected readable-call sample, not all activity or market demand.
A product intelligence dashboard built in Taskbase. Product, topics and numbers are fictional.
The problem
Product decisions deserve more than a few loud accounts.
- Feedback reaches product through a handful of reps and a few big customers.
- Nobody knows which features customers actually talk about.
- Win and loss reasons are guessed, or typed into the CRM by hand.
- Objections reps cannot handle stay in the calls where they happened.
- Questions that point to a gap never reach the roadmap.
- A launch ends at the release notes, and sales has to work out the value alone.
The impact
What changes with Taskbase
- 01
Features customers talk about, and features reps pitch
See both side by side. When reps push a feature customers never raise, or the other way round, you see it.
- 02
Why you win and why you lose
Reasons counted from the conversations, not guessed in a review meeting.
- 03
Objections nobody can handle
The objections reps cannot answer, with the calls behind them, so you can decide whether it is a message problem or a product gap.
- 04
A signal on where to go next
Questions that keep coming up and point to something the company could build, ranked by how often they appear.
- 05
Launches that reach the field
A new feature becomes values and positioning, reps use it in calls, and you hear within days whether it lands.
- 06
One playbook with product values
Product values and use cases sit in the revenue playbook, so every rep describes the product the way you mean it.
Taskbase in action
The work Taskbase takes on
Objection and gap board
Objections that reps cannot handle and the questions that point to a gap.
Launch rollout
Release notes turned into approved positioning, coaching and the first feedback.
Competitor watch
How competitors come up in calls, and how reps respond.
Product values in the playbook
Values, use cases and answers for every feature, kept current.
Reports by chat
Any cut of these insights on one page, built by talking to Taskbase.
From a sales call to a roadmap decision
- 1Calls show what customers ask for
- 2Taskbase aggregates features, reasons and gaps
- 3You decide what to build or change
- 4Launches reach reps within days
Product insights
Features, reasons and gaps, side by side
Features customers raise next to the ones reps pitch, why you win and lose, the objections nobody can handle and the questions that point to a gap, aggregated from every call.
Product insights
What the market says about the product
Aggregated from all calls, by customers and by reps.
30 days90 daysAll time
Features customers talk about
- Route Planner41 calls
- Driver App27 calls
- Fleet Insights12 calls
Features reps pitch
- Fleet Insights38 calls
- Route Planner33 calls
- Driver App15 calls
Fleet Insights is pitched far more than it is asked for.
Why we win
- Setup in two days22 deals
- Data stays in the EU17 deals
Why we lose
- No offline mode14 deals
- Price against incumbent9 deals
Objections reps cannot handle
- “Does it work offline?”14 calls
- “Can it plan multi-day routes?”8 calls
Questions that point to a gap
- Multi-day route planning11 calls
- Integration with fuel cards7 calls
Product insights aggregated from sales calls. Products and numbers are fictional.
Launches
From release notes to the first customer feedback
Taskbase reads the release, writes the values and positioning for approval, coaches the reps and shows what happens in the first calls.
Change, executed
Route Planner 2.0 goes live
From release notes to the first customer feedback in four days
- MonFeature releasedTaskbase reads the release notes and the product page.Done
- TueValues and positioning writtenThree values for buyers, one answer for the likely objection. The product owner approves.Approved
- WedReps coached14 reps get the new positioning in the chat they use, with a practice question.Delivered
- ThuFirst calls9 calls already mention the feature.Live
- FriWhat landedLands with operations managers. Finance asks about price per route.Feedback
A launch carried to the field. Product and numbers are fictional.
Objections
The objections reps meet, and how often
See which objections come up, which ones reps handle and which ones point to a product gap.
Objections
Most common in the last 30 days
- 34דWe already have a provider.”Practise
- 21דNo budget this quarter.”Practise
- 17דJust send me an email.”Practise
- 12דWe are not interested.”Practise
Every new objection is added to the playbook.
The objection view from the playbook. Content is an example.
Living Revenue Playbook
One approved playbook behind every answer
Taskbase does not invent a different answer for every person. It works from the approved Revenue Playbook, live customer context and the person’s role. New evidence from real calls becomes a suggestion, and the accountable leader approves it before it becomes the standard.
- 1
Evidence
A new objection, competitor or question shows up in real conversations.
- 2
Suggestion
Taskbase proposes a playbook change and shows the evidence.
- 3
Approval
The accountable leader reviews and approves it.
- 4
Updated work
Coaching, answers and automated work follow the new standard.
Product values and use cases live in the revenue playbook. When a feature ships, you change the playbook once, and everyone describes it the same way.
Where Taskbase fits
Not another recorder. Not another chatbot.
Not another call recorder
Recording tools tell you what happened. Taskbase helps the person do the next thing better, completes the work around it, and checks whether the new behaviour sticks. Keep the recorder you already use.
Not another generic chatbot
Generic AI can create an answer. Taskbase adds your approved context, customer evidence, individual skill memory, connected workflows, governance and follow-through.
See Taskbase for Product Management
We show you product insights from a set of real-looking calls and how a launch reaches the field.